Health Education — Helping Our Members

At Anthem Blue Cross and Blue Shield, we are proud of our joint efforts with community-based health organizations to maximize healthcare services for our members. These service organizations include:

  • Bureau of Milwaukee Child Welfare
  • Local health departments
  • Prenatal care coordination agencies

We advocate a community approach to health education and outreach activities and have a proven record of collaborating with community and faith-based organizations, advocacy groups and other community resources. Our relationships have allowed us to effectively provide education and outreach activities through health fairs, community events, free health screenings, as well as develop specific health initiatives for the target population. Our health education and outreach approach emphasizes healthy behaviors, preventive care and wellness.

Our approach is collaborative, results-oriented, community-based and member-centered. We encourage providers to work with these community organizations to coordinate care, ensure continuity, and provide culturally appropriate services to our members enrolled in BadgerCare Plus and Medicaid Supplemental Security Income. Our agreements offer clear guidelines for sharing clinical data that can help our members lead healthier lives.

The intent of our collaboration with our community partners is to supplement providers' treatment plans. When combined with our own health services programs, they can improve our members' overall health by informing, educating and encouraging self-care.

24/7 NurseLine

We recognize that questions about health care prevention and management do not always come up during office hours. The 24/7 NurseLine, a phone line staffed by registered nurses, provides a powerful provider support system and is a component of after-hours care. The 24/7 NurseLine allows members to closely monitor and manage their own health by giving members the ability to ask questions whenever the need arises. The 24/7 NurseLine is available 24 hours a day, 7 days a week.



TTY: 711

Members may contact the 24/7 NurseLine for:

  • Self-care information, including assistance with symptoms, medications and side-effects, and reliable self-care home treatments.
  • Access to specialized nurses trained to discuss health issues specific to our teenage members.
  • Information on more than 300 health care topics through the 24/7 NurseLine audio tape library.

Nurses on 24/7 NurseLine have access to telephone interpreter services for callers who do not speak English. All calls are confidential.

Related information

Provider tools & resources

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We look forward to working with you to provide quality services to our members.